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08:34:46 am on July 27, 2010 | 0 | # |
Tags: 5 years, background, connect, connection, development, documentary, facebook, flickr, future, history, improvement, myspace, review, social media, Twitter

Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article).

Things look much more different now. Google will soon be outshone by Facebook. The “Like” buttons are yearned for as a non-monetary capital. And numerous applications are downloaded to a myriad of smartphones.

How was going on in between? Let’s review the development of social media in the previous 5 years.

The News Feed Unites All

The introduction of the news feed in late 2006 was a breakthrough from the conventional MySpace layout. Its idea of publishing stories in reverse-chronological order was followed by other social platforms like Twitter, Flickr and even MySpace. Though it was not accepted at the beginning (along with many other complaints such as the privacy issue), the feature was undoubtedly influential and successfully extended users’ attention span.

The Rise Of Videos

The appearance of YouTube in February 2005 received quick, positive response from the mass. It soon gained the title of the most popular video online provider ten months later. By July of the following year, a hundred million video views were served on the website. At YouTube’s 18-month birthday in October, it was sold to Google for as much as $1.6 billion. In December 2009, YouTube was recognized as the most innovative social media of the decade, facilitating the sharing of some compelling tutorials of masters from different fields and even random vlogs recorded by unprofessional video camera.

Social Networks Spread Their Wings

Social networking companies enter a war in early 2008, and the resources they were fighting for are portable identities, as they wanted users’ profiles to be seen across the World Wide Web. The war was followed by the launching of Facebook Connect, Google Friend Connect, MySpace ID, etc. Millions of websites have leaned on social plugins like Facebook Open Graph and Google Friend Connect, signifying a rapid ,and seemingly ever, growth of social networking online.

Social Media Goes Mobile

The speculation that social media would go mobile has been around for nearly 10 years and it did eventually happen in last few years when iPhone invaded the market.

Data shows that almost one third of those users browse social platforms with their smartphones. The percentage was possibly underreported, for the number of application downloads was not included.

Because of the improved broadband speeds, video is becoming mobile too. Of all videos served on YouTube, for example, 100 million were viewed on portable devices every day. Since most smartphones have incorporated the feature of video taking, they are expected to play an important role in the video making department.

What’s Next?

Now that more and more boundaries have been broken down, one wonders what will happen next in the social media. You will be kept posted wit more reviews regarding the 5-year history.

Want to find out more about social media, then visit Queenie Ang’s site on how to choose the best development of social media for your needs.

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08:16:15 pm on July 24, 2010 | 0 | # |
Tags: advice, Blog, blogger, dating, digital, facebook, forum, love, myspace, relationship, self-help, social media, social networking, tip, Twitter

When Facebook messaging and texting have become new forms of courtship, all those dating guidebooks and self-help blogs no longer work for men and women. In the age we are living, a revolution is needed in the love advice domain.

Jessica Massa and Rebecca Wiegand realized the fact and they were about to do something about it, by means of a movie, a book and a website.

The History of Their Blog

It was summer 2009, and the two girls befriended at twelve. Massa had quitted her job in the music field and planned to get a visa in Brazil and worked as a bartender. Wiegand came home from a party of her movie company and started complaining her miserable love life. Massa was not convinced, as she knew Wiegand were instant messaging with a guy that week, spending time with her ex and flirting with a stranger at the party the week before. She thought her friend was doing it all wrong.

This revelation lead to an idea: That all women have a “gaggle” of men, satellites who may or may not be their one and only, but were romantic prospects all the same. The two got to work writing a description of the 10 types of men in one’s gaggle – The Ex-Boyfriend Who’s Still Around, The Ego Booster, The Boyfriend Prospect, The Hot Sex Prospect, The Prospect You’re Not Sure Is a Prospect, The Accessory, The Career Booster, The Super Horny Guy Who Happens to Be Around a Lot, The Unavailable Guy, The Guy Who Just Blew You Off – and took the idea to New Line Cinema. The execs loved it, and optioned the concept as a movie idea. “They got it right away,” Massa says. “What we’re railing against is that He’s Just Not That Into You mentality, which is a movie that New Line made, also, actually.”

Blog For More

The film contract was confirmed in the very first week of 2009 but the two girls didn’t want to hang around. They wanted to put forward their ideas as soon as possible. Therefore, a company called J&R Creative Media was founded and a blog was launched while they were preparing a book related to the film. They could not travel around to get their message across so the digital world served them best. Listening to other women also helped further develop their idea.

Online Romance

As Massa and Wiegand suggested, the golden rules from our grandmothers no longer work. How the heck can they help us figure out a text message? And flirtation takes place not in person or on the phone anymore. It happens on Facebook, Twitter, MySpace and other social media platforms, creating more confusion than they solve.

Neither men nor women can really figure out this new form of dating and romancing. Nobody is sure when to do what to do on those digital portals. Massa and Wiegand are against those guidebooks written by some well-educated elites who had graduated thirty years ago. They wanted to build a forum which would allow exchange of ideas, and not some top-down nurturing of, like transforming yourself to get the guy you want.

People come to the website to learn from one another, and the creators also benefit by getting value-added stories to be incorporated by their movie and book. Massa is hoping to eradicate the over generalization of dating and everybody will soon abandon those outdated tips.

Want to find out more about blogs, then visit Queenie Ang’s site on how to choose the best social media for your needs.

categories: social media, social networking, Facebook, Twitter, MySpace, digital, dating, relationship, forum, love, blog, blogger, advice, self-help, tip, advice, IM, texting, flirtation

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10:35:04 am on July 24, 2010 | 0 | # |
Tags: social media

Every time you navigate from website to website, or video to video, you’re driven by the experience. And yet, when we share content online – whether it’s scrolling through a Flickr photostream from your friend’s wedding, or a live-streaming video – we are often left feeling that something is missing; that for all of the attention on social networking, there are few social media experiences that match the fun of hanging out together with friends in person.

It is not about the “whats” and “hows” you upload (which were discussed years ago). It is about the experience of socializing online and how that unite Internet users.

So why has this type of interaction been missing from most digital media experiences? One way to look at this is through the lens of the music industry.

What Has The Music Industry Learned?

Music people have experienced enough setbacks that they know a promotional video will be drown if people are not fully engaged. We all know that the distribution method in the music industry has undergone a huge revolution, that music products are much more readily available when they are now put online as compared with before.

But the new distribution model for music, while revolutionary and largely beneficial, was inherently prone to over-saturate the market. File sharing lead to rampant piracy, and iTunes’ 99 cent-per-song model made music distribution and consumption nearly ubiquitous, to the point where artists started losing profits from the very model they thought would save them. As a consequence, consumers’ perception of the value of the actual content – songs and albums – decreased.

Live performances then became the more reliable source of income. The social experience in the real world reminds us once again how essential music is and is replacing the social experience in the virtual world.

It Is Not About What You Share

As more and more people have experienced the advantages of social marketing solutions, it is commonly believed that content is the key. Well, not necessarily. Again, take iTune’s 99 cent model as an example. Yes it made online purchase of music much easier, but the loss of exclusivity drove fans away.

It Is All About A Good Experience

The mass distribution models of the digital age are beginning to show their faults. As people throughout the world gain access to an increasing number of media consumption devices (computers, smartphones, iPads, etc.), we now have more choices than ever before. Content itself no longer defines our choice of distribution channel.

The priority in the social media world has moved from its content to its experience. Just like the divas who are on the roadshow to earn money by greeting their followers in-person, online products which come along with social experiences will soon overshadow the old content-oriented marketing method.

Social media interaction will evolve to be much more interesting and absorbing. There will be more tools available for us to express our emotions and feelings to friends online, making it easier to link our conversations in the real world with the content we share in the virtual world. Marketers’ focus should really shift from the “whats” (content) and “hows” (ways of distribution) of sharing to social experience optimization, to ensure customers’ loyalty.

Looking to find the best deal on promotion online, then visit http://www.yoursite.com to find the best advice on online promotion for you.

categories: social media

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08:34:46 am on July 27, 2010 | 0 | # |
Tags: 5 years, background, connect, connection, development, documentary, facebook, flickr, future, history, improvement, myspace, review, social media, Twitter

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08:16:15 pm on July 24, 2010 | 0 | # |
Tags: advice, Blog, blogger, dating, digital, facebook, forum, love, myspace, relationship, self-help, social media, social networking, tip, Twitter

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10:35:04 am on July 24, 2010 | 0 | # |
Tags: social media

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08:34:46 am on July 27, 2010 | 0 | # | Tags: 5 years, background, connect, connection, development, documentary, facebook, flickr, future, history, improvement, myspace, review, social media, Twitter

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08:16:15 pm on July 24, 2010 | 0 | # | Tags: advice, Blog, blogger, dating, digital, facebook, forum, love, myspace, relationship, self-help, social media, social networking, tip, Twitter

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10:35:04 am on July 24, 2010 | 0 | # | Tags: social media

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08:34:46 am on July 27, 2010 | 0 | # |
Tags: 5 years, background, connect, connection, development, documentary, facebook, flickr, future, history, improvement, myspace, review, social media, Twitter

08:16:15 pm on July 24, 2010 | 0 | # |
Tags: advice, Blog, blogger, dating, digital, facebook, forum, love, myspace, relationship, self-help, social media, social networking, tip, Twitter

10:35:04 am on July 24, 2010 | 0 | # |
Tags: social media